I Am

What brings me joy is a project that combines functionality and visual appeal!

PugliaSalute for Regione Puglia

I designed a new website that features a reorganization of content and a new graphic interface.

I designed a new website using a Custom AGID Design System.


New Content Architecture

Through a series of workshops, we identified the new information architecture by analyzing the online behavior of different user personas and targets using design thinking methodology.

 

Artificial Intelligence in Control Room for Enel Green Power

Using Artificial Intelligence, I created new features to be included in the principal Control Room tool and coordinated with the latest design system and graphic interface.

 

https://www.enelgreenpower.com/stories/articles/2023/09/monitoring-wind-farm-ia

Understand the needs through User Interviews.

User Personas, User Journey, Design Studio Workshop, Empathy Maps, User Stories Map Framework and Service Blueprint, Product Roadmap.

 


Design Studio Workshop focuses on creating a chatbot that provides information for help.

Sketch, Present and Critique, Converge, Prioritize


Design new components into the Design System of Enel 


Design new features with new user flow and prototypes

Rewoolution

from 2018 to 2020, I worked as a Digital Content Manager and Creative Designer at Rewoolution, which involved supporting the launch of the e-commerce site and editing the editorial project.
Management and partnerships; coordination of advertising shoots; e-commerce, and packaging design.






Vintage55

In 2020, Vintage 55 launched its first official online e-commerce website with three different steps.
The first step was to launch the corporate website. I created its brand identity as a creative designer and social media manager.
The second step was to launch the e-commerce website. The web identity was created by me in more web advertising campaigns and videos.






Protetto: Avel Lenttan Jewelry

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Plant Operations & Maintenance for Enel Green Power

I designed new features in an Agile Room that were specific to meet the needs of Operation and Maintenance Company Departments worldwide.

 


Work together to create the new Enel Design System with green color and accessible components.

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yoox.com webapp

in 2011, yoox.com created their first official web app

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Alberta Ferretti & Philosophy

in 2010, Alberta Ferretti and Philosophy created their first official online boutique.

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Shop by look Alberta Ferretti


Shop by look Philosophy